The natural wonder of Edelweiss as inspiration for siins innovative concepts and creative solutions.
The rediscovery of the edelweiss – a vision is born.
In 2011, on a hike in the Alps, Barbara and Jörg Tinnacher came across the natural wonder that is the Edelweiss. They were immediately inspired to create something unique with this special plant. The white star of the Alps, the eternal beauty, was on the verge of extinction in the 19th century due to overuse and marketing for tourism. Strictly protected since 1886, Barbara and Jörg immediately realized that the organic cultivation of Edelweiss was the key to using the plant sustainably and preserving it at the same time.
Their aim was to develop a skincare product that focuses on the more than 100 active ingredients of Edelweiss. With a team of friends, experts and partners, the Edelweiss Edition was created. The company name “siin” was chosen to arouse sympathy and interest worldwide.
It was clear from the outset that this idea from Austria would conquer the world and enable a sustainable renaissance for edelweiss as a precious medicinal plant.
An inspiration that lasts – from “Edition Edelweiss” to “Sisi and Joe” and “Only whats good” to “4ME Complex”.
The encounter with the edelweiss was not only an initial spark, but is still the driving force behind our developments today. Following the success of the Edelweiss edition, which focuses on the power of this unique plant, the next major innovation followed in 2015: “Sisi and Joe”. This brand, inspired by the Austrian Empress Sisi and Emperor Franz Joseph, immediately found its place in drugstores in Austria and Germany.
The spirit of innovation remained alive and in 2022 the brand “Only What’s Good” was launched. This brand relies exclusively on active ingredients from organic cultivation and was specially developed for sensitive skin. Daughter Flora Tinnacher was also instrumental in its creation, and together they created a product line that focuses on natural, pure ingredients and maximum tolerance. 2023 then in collaboration with renowned scientists in Graz for the dietary supplement “4ME Complex”. The innovation journey continues.
From generation to generation, the vision remains the same – to bring high-quality, sustainable products inspired by nature to the world.
Strong partnership with Pure Green Cosmetic
When developing the Sisi and Joe brand, we found the ideal production partner in Pure Green Cosmetic GmbH. The Pure Green team made an excellent contribution to the development and played a key role in the realization of the brand. A friendly, competent and reliable working relationship quickly developed with the owner and managing director Werner Murr in particular. This close partnership ultimately led to Pure Green becoming a shareholder of siin in 2019 – a decisive step for our shared future.
Pure Green – The expert for natural skin care.
Pure Green Cosmetic is the largest production company in the German-speaking world to focus entirely on natural cosmetics. As a leading expert in the production of all-natural skincare products, Pure Green enables us to meet the highest quality standards. Thanks to this strong partnership, siin can successfully position its brands in competition with international competitors in the beauty world and bring the innovative power of “Made in Austria” to the world.
