SIIN GOES CHINA.
siin Edition Edelweiss in China: a significant step for the brand
siin Edition Edelweiss starts with an exclusive trade and promotion agreement in China, covering both e-cross-border trade and stationary retail – an outstanding exception for an Austrian company. Our launch starts with six carefully selected products that will be available both online and in brick-and-mortar stores. This step marks a significant milestone as we position ourselves alongside international giants and create a niche with our unique concept.
Our approach highlights Austria’s exceptional attributes: unspoiled nature, the purest alpine spring water and our tradition and culture. These unique characteristics will differentiate our brand in the dynamic Chinese market.
Together with our partner in China, who is supporting us with the market launch, we will be present both online on major platforms and offline in stores and department stores. The registration of our products with the relevant authorities is already underway and the roll-out is planned for this year.
Our ambitious goals include a rapid expansion of the product range and a strong presence in one of the world’s most important markets. Entering China is just the beginning of our expansion strategy in Asia. Stay tuned for further developments and progress.
